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Posts tagged "don'tbuythis"

The ad, which reads “Unlike some people, Belvedere goes down smoothly,” got its share of outraged reactions on Twitter, where the ad first appeared as part of a new marketing campaign. Featuring a prominent photo of a man grabbing a terrified-looking woman from behind, the not-so-subtle double entendre about the vodka’s taste ended up sounding like sexual assault to most who saw the ad.

Belvedere ended up taking the ad down within an hour, reported Forbes, but its efforts to calm those who thought the ad made light of rape and sexual assault were hardly satisfying. Belvedere’s first attempt at an apology fell short of its mark:

The nonapology drew its own share of ire, with many assuming the vodkamaker failed to fully appreciate the offensiveness of its ad’s message and instead put the burden of misunderstanding on its viewers.